How To Better Understand Your Readers
When you run a website it’s important to understand that you are both providing a service and creating a product. It’s all too easy unfortunately to simply create your site and forget about the people reading it on the other end. This isn’t a problem if you run a shop of course – because you get to interact with the people coming into your store making them pretty hard to forget. The same goes for hair dressers, and pretty much most other jobs you can think of. Even if you sell a product to retailers you will probably interact with those retailers who will pass on information about the customer.
Running a website then is pretty much one of the only times that you provide a product and service without ever really having to interact with the person spending money on it, and this creates some unique challenges. It’s crucial to make sure that you remember who your product or service is for, so let’s take a look at how you can get inside their heads and improve your success as a result.
To begin, let’s look at who you are aiming your site at and who you want there. Usually this will be linked to your niche. So for instance, if your niche is video games, then chances are that your target demographic is going to be predominantly male and aged between 9-35. Likewise you might be able to assume that your readership will have at least an average disposable income (games aren’t cheap!) and that they will have a good interest in technology and media. Think about what else you can do to attract this audience to your site and which kinds of adverts would be most successful etc. These guys like blockbuster games, so there’s a good chance they’ll like films too. And think about precisely who you want on your site – preferably they’ll be a loyal readership (so maybe a little geeky?) and they’ll have money to spend on your adverts. Also make sure that this type of person exists in big numbers – it’s no good targeting a site at one-armed Inuits who collect stamps from 1951…
Then you need to think about who is actually going to your site. Take a look at the statistics in your webstats to see where they’re coming from and what kind of devices they’re using (this can tell you a lot about them). If possible, try conducting some surveys to find out why they like your site, what their marital status is etc.
Now see how this stacks up against the kinds of people you want to come to your site, and ask yourself where any discrepancies are coming from. Try to create a compromise situation by creating more to tempt in your target audience, without turning away your existing readers.
Now it’s time to create a portrait/profile of your typical user based on your aims and on the data you’ve collected. Create an actual fictional biography and include every detail you can think of – give them a name even like ‘John’. What are your visitor’s hobbies? What is their income? What are their hopes and dreams most crucially? Once you’ve worked out all this, you can then create a site that is perfectly designed for them and that they will love. Whenever you make a decision regarding your site now ask yourself: would John like this?
Keith Terrell is the owner of an Internet marketing agency in Australia. His company offers various social media marketing and Google penalty removal services. Visit his site to know more about the current marketing trends in the market.