So you have always contemplated starting a Blog but are a bit hesitant as you feel that you do not have the funds to invest in it. No need to procrastinate, instead find a site that will allow you to post a Blog for free. Once you are on your way, start linking up with other Bloggers through various communities.
The biggest promotion is to post regularly. If the posts interest others they will keep coming back. At times versatility will gain more traffic. While you aim to fit in a specific niche you can post something that attracts a wider audience and yet fits into what your Blog is about. For example your Blog could be your means of healing after a certain experience. While some posts will express your range of experiences you can review books on various subjects, share posts of the good times and interests that you had with a departed loved one etc. Here you will gain readers who have not gone through a similar experience but share these interests.
As you reveal that you are serious and start building a base of followers you can seek a Blog Button swap with other Bloggers. You can place this request on your Blog or ask other Bloggers privately. Make sure you have a Blog button code so that when the positive responses come in Bloggers can access your Button.
There are a number of social networks that will help you to gain followers. First of all set up a Facebook Fan Page and a Twitter account for your Blog. You can also gain followers through Linky Followers, Pinterest, Networked Blogs, Google + and others. The list is endless.
Another way to get free promotion is to accept opportunities to be a guest Blogger on other sites. Participating in a wide range of Blog Hops will also help you. Any post that gives you the chance to be featured or a co-host should be considered. As a matter of fact there are some linky parties where you link up on a specific day then in a future post the Blogger reveals the links that had the most page views or were considered favorites.
Add your URL and information about your Blog to free directories, traffic exchanges and sites. Use the keywords that will make your Blog show up when persons do their research. You can also use Pinging sites to share your Blog on search engines.
When you visit other Blogs look at their widgets and see if any of them can give your Blog that added clout. These include page views, number of followers, top commentators, popular posts, the communities you belong to, share buttons, the countries of your readers, live feed of visitors, headline animators etc. Never miss an opportunity to promote your Blog and at no cost to you.