Self-publishing: Book Distribution Channels

The publishing industry is not complete without the strategy of marketing and distribution services; therefore, you need to find out more about the distribution channels available for self-publishers.

If you have written the perfect book and have adopted a distribution channel that does not target the readers you want to sell your book to, the book can land up in a loss.

The publishing industry is very important to understand including the various ways in which a person can market their books well. In the earlier times, manual marketing and distribution was the key reason behind the success of a book. Nowadays with the advent of technology, science and the internet, book publishing and distribution has reached new heights.

Talking about the most sought after channels of distribution when it comes to book publishing, one has a variety of options to choose from. Here is a brief description as to how these vivid channels can be helpful in raising the sales of a book:

Sales Agents – There are many options when it comes to hiring sales agents that will help you to market your books to relevant audiences. These sales agents are marketing professionals that are proficient in drafting plans that can bring up the sales of the books. In addition to this, they are in a position to judge the target readers and cater to them effectively.

Publisher Representatives – These are representatives that are appointed by publishing companies to visit the book stores and market books. As a self-publisher you may be responsible for hiring your own representative. – This is one of the most lucrative sites that has brought internet and online marketing relevance to the book publishing and distribution industry.

Libraries – These institutions have always been the primary hub for most books. It is still the most preferred channel of distribution when it comes to book distribution. Local libraries can be targeted for small level distribution. A larger number of people are expected to go through the books if they are well marketed in the library.

Online Stores -The latest and the most popular way to distribute books for a publishing house is through the online stores. There are many online stores that have been operating with the objective to showcase a variety of books for all sorts of readers. You can target a particular group of readers and advertise book in specific categories.

Academic Institutions – A very prominent way to distribute your books is to target educational institutions. Most publishing companies publish books in a variety of categories.

Advertising – Book distribution can also be initiated with the help of advertising. A good and constructive advertisements can be in the form of online and offline.

Seminars – can aim at providing knowledge to specific groups and book sales can aid in distributing the referenced knowledge as well as the full details of the topic. This is a good way to drive direct impact to your target audience.

Sample Distribution – Is a popular and effective way to market your books to target audiences as well. A limited number of free copies can be circulated to your target audience to raise interest in the books. This is a good way to produce a tangible effect and demonstrate what the book has to offer.

Newstands – this is the oldest and the most convenient form of book distribution and has been in use for a long time. This methodology was adopted by publishers in order to distribute the books to a wider audience and also to generate quick sales, which proved to be big business.


  • How A Publisher Will Turn A Manuscript Into A Book} How A Publisher Will Turn A Manuscript Into A Book} - If youve tried to get your written manuscript published before, youll know how hard it is to get things done in the publishing world. There are many possible pitfalls that include copywrite problems, editing and even marketing your book correctly. Simply writing a book is not enough, regardless of how good it may be. With the […]
  • Tips For Selling on FacebookThese days, having a brick and mortar store is not always enough. People need a way to find out about your store and the products that you sell. They need to want to buy the product at your store, and not someone else's. Social media is the most effective way to promote your store or service. Facebook is a large social media site that would benefit your store and help you to create […]
  • Creating Ads That WorkBy Allison: Marketing Coach Blog Advertising is typically the last strategy I recommend to companies. Why? Because often, it doesn't work at all. There are simply too many intangible factors that can go awry. Here's just one example of an ad you probably don't remember: To work perfectly, advertising must hit the marketing messages dead-on. Businesses usually need a lot of help in […]
  • Why A Career In PPC (Pay Per Click) Campaign Management Might Be Right For YouWith the advances of internet technology, online marketing and digital marketing is generating lucrative advertising campaigns and creating new careers for people in specialist subjects. The majority of business owners that use the internet to promote their business don´t have the slightest clue how the advertising campaigns work, they just know it makes them a ton of money. Quite […]
  • What's Your Brand: Market Your Way into a New CareerBusiness today is getting more and more competitive each year and in order to gain real money entrepreneurs need to begin leveraging special skills, experiences and talents. Many entrepreneurs can take advantage of the new opportunities that technology has opened up in the recent years by honing their skills. One of the main areas in which Entrepreneurs can find a lot of great […]
  • How Copywriting Services Can Help Put Your Business on the MapThe cost of paying for prime advertising space could be astronomical and many smaller businesses simply can not afford the very high costs.
  • The Many Faces Of Link BuildingWhen you think about link building, chances are that you’re picturing a blog or forum that will link back to another website; generally one that you’re making reference to.  Truth be told, link building isn’t just about your website or your blog either.  Link building involves many different aspects, and it is using those together that truly create a great digital marketing […]
  • Literary Agents: What They Do For You?Do you know a Literary agent or what it is the literary agent can do for you? In a nutshell, the Literary agent is the voice of reason between writer, publisher, and contract. For many, self publishing is becoming the preference; however, the literary agent should be considered an may be well worth the investment. So what will a literary agent do for you? A Literary Agent will assist […]
  • Profit From WritingProfit From Writing If you’re passionate about writing and want to make it your career, you need to be resourceful, professional, determined and self-motivated to succeed. Writing for a living isn’t easy and unless you’ve already landed a five figure book deal for your latest novel, you need to be as creative in generating income as you are with your words. To help you profit from […]
  • What is (SEO) Search Engine Optimization?In order to increase website traffic received from search engines, Search Engine Optimization (SEO) is the active process that initiates this attention from search engines. The attention levels website owners give to this process can vary; while there are some that take a general approach, there are others that take on a highly specialized focus. Since there are many elements that […]


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

6 + 1 =