Are you on Pinterest? It probably depends on what you want to get out of social media, especially if you’re in business. Getting social media interaction right is tough enough on general sites like Facebook and Twitter, but it starts getting even tougher when the sites become niche. And Pinterest is a niche site. It’s an image-based social network, so all your communication is effectively limited to the pictures that you share on your board.
Pinterest’s mission, according to the site, is to help people all over the world connect through their mutual love of ‘things’. Those things can be recipes, cute animals, sexy men, landscapes, books and shoes. They can be anything that makes a good picture. And, let’s face it, in the right light everything makes a good picture.
It has the basics in common with pretty much all other social networks in that you follow certain people and like and re-pin (share) their posts. Pins can contain links to relevant sites or web pages but that’s where it gets tricky for businesses because, like all social platforms, you’ll lose followers if you come across as overly self-promotional or spammy.
Pinterest is growing very, very quickly. Towards the end of last year, very few people knew about it, now it’s the third biggest social media platform in the US. According to an article which appeared on Forbes in June 2012, it’s even bigger than LinkedIn.
According to Inc.com, Pinterest had 3.3 million unique visitors in October 2011; the Forbes article states that it had 104 million visits in March 2012. That is phenomenal growth in anyone’s book; from a brand awareness perspective that is growth which businesses can’t afford to ignore.
It’s the million dollar question, isn’t it? Unfortunately, there isn’t a million dollar answer.
You have to approach it much as you would other social media marketing strategies. In other words, you need a strategy.
This guest post was written by Sandy Cosser on behalf of Now Learning, an online technical and further education portal that offers nationally accredited online courses in Australia, so you can take your business management and marketing skills to new heights.