The Benefits of Strong Book Cover Design

The Benefits of Strong Book Cover Design

Book Cover DesignA strong book cover is a necessity when it comes to publishing a High Quality book. As much as we may not like it, books are judged by their cover! According to ‘The Wall Street Journal’, The average bookstore browser who picks up a book spends eight seconds looking at the front cover and 15 seconds reading the back.

Therefore, the window of opportunity to sell the book by its cover is limited. To attract attention and make a lasting first impression, be ready to do all that you can to be at the top of your game and make that first impression one that last in the mind of the viewer.

There’s no easy solution or magic formula to produce an effective book cover. In most cases, they are nice to look at, but hard to design in a way that truly captures the essence of a book. The main idea is to be creative, appealing, and expressive. Not everyone will like your ideas, but you certainly want to capture as many “likes” as you can.

To get you started, here are a few quick tips and techniques that professional book designers use:

  • List only the essential elements for your front cover, which includes the book title, subtitle, author name and endorsements or short testimonials.
  • The book should communicate the message at a glance, just like a billboard, simple and uncluttered.
  • Use bold and distinctive graphics.
  • Use bold and contrasting lettering that is also legible from a distance and appropriate for subject.
  • Keep the style in-line with the personality and content of the book.
  • Isolate the central focus point of the design.

Critical Items for the Back Cover:

  • The Category name should be in the upper left-hand corner to help bookstores shelve your book in the appropriate category.
  • Create a headline that captures the attention of those that would be interested in the topic of the book.
  • Create sales copy that describes what the book is about.
  • Create a bulleted list of benefits the readers can expect to receive from the book.
  • Include your bio, photography, and no more than three endorsements or testimonials. Otherwise you risk presenting a cluttered book cover.
  • “The-Closing” sales copy should be at the bottom in bold print.
  • Price in lower left corner of the back cover.
  • The 13 digital ISBN number and bar code in the lower right corner of the back cover.
  • Include credits for the photographer, designer, and/or illustrator.

Inside Book Flap (if applicable)

  • Your bio and photo
  • Short description of the book or teaser.
  • Sales copy

Book covers are a form of packaging and good packaging attract buyers! If the cover has a “made-at-home” look, then you will probably have a difficult time selling your book in the major book stores or on a large scale. If you are not experienced in creating your own book design, we recommend hiring a professional that is experienced in book cover design. Professional designers have the skills, creativity, software and printing knowledge to produce a book cover that will stand out in the crowd.




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Category: Blog
Source: The Benefits of Strong Book Cover Design | Watts Publishing Group |

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