Over the past few years, my publishing resources have been downloaded over 100,000 times, but I didn’t have a simple, practical, in-depth, all-in-one guide to publishing, book design, and launching a book as quickly and easily as possible (and doing it better than 95% of other self-published authors who never make a profit from their books).
So this is it. It’s called Guerrilla Publishing, because I’m not playing by the rulebook. I don’t care how the publishing industry thinks or what the gatekeepers assume will be the next big thing. My own goal is to find readers of my genre (or nonfiction topic) and turn them into raving fans by over-delivering on their expectations and giving them a satisfying reading experience.
Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That’s basically how I’ll use it, however, instead of “surprise and harass” I will focus on “surprise and delight.” First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to remarkable enough to be noticed.
This is actually far easier than you’d think.
You’ll learn these publishing and marketing tactics…
•What kind of book to write
•Who reads that kind of book
•Where are they?
•Do they REALLY want your book or are you projecting?
•Make sure you tell a great story
•Make sure it satisfies the right readers.
•Editing, self-editing, hiring an editor.
•Working with a “writing coach.”
•Setting realistic expectations and goals
•Don’t spend 5 years writing it.
•Test it out with betareaders
•(How to get beta readers)
•How to make amazing book covers that sell
•Why most authors get their covers all wrong
•The one mistake that will cripple book sales
•How to format your book for print
•How to format your book for ebook
•How to distribute your book
•How to distribute your ebook
•How to get POD hardbacks at a reasonable price
•Who cares about getting into bookstores?
•Testing your conversions
•Keywords and categories
•Is your book summary good enough?
•Why your reviews are being deleted
•How to remove negative reviews from your book
3: LAUNCHING YOUR BOOK
•To presell or not to presell
•Go wide or KDP Unlimited?
•Are book award contests worth it?
•How to build a huge email list before you launch
•How to use Twitter and Facebook to find your readers with surgical precision
•How to get a hundred reviews in one week
•How to sell 100 copies on launch day and hit #1 in your category.
•How to sell 1000 copies a week with ad-stacking
•The best free and paid promotion sites
•Indirect marketing hacks to get more visibility without being an annoying spammer.
4: FAST GROWTH FOR LONG-TERM SALES
•Key differences between fiction and non-fiction
•How to build an author website that gets traffic immediately.
•Redistributing content to widen your funnel
•What is a funnel and how to build one.
•What to offer people to sign up to your email list
•Using permafree books to reach readers on autopilot
•How to build relationships with other authors in your genres
•Joint author promotions and list-sharing
•The 5 sites you need to be using (and how to put content on them quickly that will bring you sales for years to come)
•Stop marketing and write more books!
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