A domain name is one of the basic and most important marketing tools required for an online marketer is a website and the power of its domain name.
Technological advancements have made it possible to create websites easily and at very cheap prices. However, the temptation to opt for free domains and websites remains strong. There are many options for starting a website free. Irrespective of this, I always recommend online marketers and others interested in creating business websites make the investment of registering their own domain name.
There are many reasons as to why you should own your domain name. However, the three most important reasons are:
This is by far the most important reason. You need to have control on your domain name. Once you have registered, you can use the same domain name to establish a website with any web hosting service or a web creation tool. You can also decide as to what type of content you want to provide on the website. It is entirely up to you to use the domain for a website about your business or personal thoughts or have no content at all.
People use the online search engines, Google being the biggest, to find out information about you and/or your company. If you have not registered either your name or the company’s name as the domain name, you cannot be sure as to what people will find. If you have a common personal and business name, then you must register it as a domain.
A domain name can considered as a property. Those who register it have its ownership. This means that you can sell it if you want to. If you outgrow your company name, you may sell your registered domain. You may make lots of money based on the demand for a specific domain name.
I suggest that you register your personal name as well as the company name, even if you are planning to have only one website. You can design a website that resembles a business card with your name in it if you happen to have a company name. You can also redirect the visitors to your company’s website. Further, if you have a target keyword phrase, you can register that as well.
It is important that you make a list of preferred domain names that you want to register and prioritize them. This will ensure that you don’t get frustrated if some of the names that you are most interested in are already registered by someone. A free tool called checkdomain.com can be used to find out if a domain name has been registered or not.
When it comes to domain names, you must select names that can be easily spelled, remembered and typed. Preferably do not use numbers, special characters, etc.
The most common extension for domain names is .com and people will remember easily. However, there are a variety of options when it comes to choosing a domain name and preferred extension including .me, .co, .tv. org, .info and much more. See more information on how to create a website for your domain.