What is Search Engine Marketing

What is Search Engine Marketing

Definition What is SEM Search Engine MarketingOne of the best ways to increase traffic to a website, especially those that use services like Google AdSense to earn revenue, is with Search Engine Marketing (SEM) –  using Search Engine Optimization (SEO) to Your Benefit.

What is Search Engine Marketing?

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility within search engine results pages (SERPs) through optimization. Basically, the point behind using search engine marketing (SEM) as a source for marketing is to increase your ranks with the search engines so web users will find your site. There are a few simple ways to use SEM to your advantage, and increase exposure to your website effectively.

Search Engine Marketing

If you want to see results from your search engine marketing efforts, you need a way to to monitor your search engine ranking. It is difficult to know the results of your efforts if you do not know how well your site is doing in the ranks. There are many applications to help you monitor where your site rank. Be sure to pay careful attention to areas like referrers so you can see how your visitors are finding your site, as well as which keywords and keyword phrases are being used to locate your site via search engines.

One of the  most important steps to remember when using search engine marketing and search engine optimization as a marketing strategy, is that you use keywords throughout your page in a way that makes sense with the content. Do not make it too obvious that you placed certain words throughout the site to make it pop up on search engines. Title tags and page headers are especially important for using keywords, but they should be placed in the image names and URLs as well. Use words that you think people would use if they were searching for something related to the content on your site. Do not use too many keywords, or Google will just ignore your site and think you are a spammer. Always include keywords in the name clearly and in a way that works well with the name.

One way to kill two birds with one stone in search engine optimization and web design is creating a site index or map that makes it easy to visit each of the pages on the site. The less clicks it takes for the visitor to get to the information they want, the better. The index should include all of the major pages that your web site offers. Blogging sites should include an archive per month or week that makes it easy for visitors to find relevant topics, especially if the titles are included alongside the date of each post.

Another tip that is helpful to increase traffic while using search engine marketing to your advantage is updating your content regularly. The information should be up to date and relevant for the best results. Try integrating a blog if you have trouble updating the content regularly. Executive blogs allow more internal and external linking and makes the content more relatable for visitors.

Search engine optimization is one of the best ways to increase the traffic to your website while remaining relevant. Using good keywords and integrating a blog can be very helpful when trying to make your site more searchable. Remember these tips so you can use search engine optimization to your best advantage! You can promote your website on Google, Yahoo, and Bing to increase traffic to your website.


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Source: What is Search Engine Marketing | Watts Publishing Group | http://wattspublishinggroup.com

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