Why Use a WordPress Site for Your Business?

Why Use a WordPress Site for Your Business?


If you are looking to expand your brand online with a blog, a website, or both, WordPress is the platform you want to know more about. WordPress is among the most popular systems on the web. It was originally designed as a platform for blogging, but as many have come to know, it is more than just a blogging tool, it is also a powerful Content Management System (CMS), which offers some compelling advantages. WordPress can be used to build a blog, a website or even both. There is a lot of power under the hood of this platform. It is optimized for easy publishing and content management on the fly; therefore highly recommended for businesses looking for a easy way to manage their website.



So what makes WordPress such a good choice?

Usability (It is Easy To Learn)

The learning curve for the WordPress is lower than many of the other content management systems and platforms such as Drupal, Joomla, and MediaWiki. Of them all, WordPress is the ideal non-technical platform in which any user can easily learn on their own. In terms of content management and organization, WordPress is the leader – with its simple add/edit options.

Themes Support

There are a variety of choices and custom options (literally thousands, free and professional themes) for WordPress from developers like StudioPress, DIYThemes, and Themeforest. You can literally change the look of your site within a matter of minutes (blog, editorial, business, news, creative, portfolio, etc. the choices are limitless). You are no longer bound to learning HTML, design or hiring a designer to change your look. You can easily search online find a theme you like and install it with a few clicks of the buttons.

Expandable Functionality

WordPress plugins and widgets allows the flexibility of adding additional functionality to the website without having to hire a web developer. For example, one could add a variety of amenities within a matter of minutes including polls, events, chat, social media, directories, estores, contact forms, ratings, and hundreds of other valuable features. In traditional websites, many of these features would have to be custom built by someone with web development skills or a hired web developer.

No Design Skills Needed

Don’t have the time or interest in learning how to use complex HTML tools like Dreamweaver or Frontpage? Prefer, to just type what you want to say and use a simple rich text editor that will do all the styling for you with a few clicks, then WordPress is the way to go; adding and updating your content is easy to do – no design skills needed – and achievable without hiring a webmaster to make every change (small or large) for you.

Standards Compliant

WordPress sites are web standard compliant and follow all the rules required for website platforms. In addition, the software has built in 1-click automatic updates that can be applied within less than a minute whenever a security update is released. There are also plugin options that can lock it down tight for even more security.

SEO Friendly

Out of the box, WordPress keeps search engines in mind by offering ideal search engine optimization (SEO) compatibility features including the ability to set individual page/post post titles, post tags and/or keywords and keyword phrases, descriptions,  h1/h2 tags, image tags, categories and automated pinging. As a matter of fact, Google’s own Matt Cutts say WordPress is created “to do SEO well!”

Open Source (It is Free)

Unlike some other systems, WordPress is an open source platform and can be obtained for free. You can go to WordPress.org, download, and install the software for free. In addition, most hosting providers offer the platform for free as a part of the hosting service. It is completely customizable and can be used for almost anything. Websites24Seven.com offers a free WordPress-based blog or website that you can setup in a matter of minutes. If you prefer to host your own WordPress installation, you purchase your own hosting account and install WordPress within minutes.

Are you using WordPress as a website or are you stuck with something that’s not working for you?  Tell us what do you think or your experience with using WordPress versus other Platforms like Dreamweaver, Frontpage, Blogger, Joomla, Drupal, etc?  Talk about it in the comments below, we would love to hear your thoughts.