Loyalty Strategist Roger Brooks, author of ‘The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy’ launched a press release titled ‘Five Loyalty Best Practices That Every Small Business Owner Should Know’ on July 26, 2010. According to Roger Brooks, there are common practices needed for success and are currently in practice by various industry leaders today.

Although Brook’s message touches on the power of building strategic loyalty

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